從1918年的11月11日，第一次大戰宣布停戰的那一天，MIDO 美度表在瑞士被創立。對這個瑞士腕錶品牌而言，在世界開創新局的這一天成立，也進一步的解釋2021年也再次開創出自身品牌的新局面。
全新Ocean Star 200米陶瓷圈腕錶
Ocean Star 海洋之星 200 米陶瓷圈腕錶，今年推出全新湖水綠的錶盤作為2021年主攻的商品。在這一個系列商品中，Ocean Star 200c 的錶盤、時標，以及時針都做了細緻的改變。為的就是要再展美度表的一直以來對卓越技術、高科技材質和精美錶盤設計美學的不懈追求。
MIDO瑞士美度表全新Ocean Star海洋之星200米陶瓷圈腕錶錶盤推出了全新綠色錶盤設計，並在同系列商品的其他顏色產品以波浪花紋帶來強烈的視覺衝擊力和運動感。秒針點綴蘋果造型的圓形設計，錶盤上的12點鐘位置則改為倒三角形設計。錶圈採用耐磨防刮的高科技陶瓷材質，並透過雙面防眩處理藍寶石水晶玻璃鏡面，讓你再配戴上能夠清晰地觀賞錶盤充滿張力的色彩。
全新亞洲區代言人- 金秀賢
除了推出全新設計的Ocean Star 200米陶瓷圈腕錶外，美度表在2021更宣布金秀賢成為全新亞洲區的代言人。金秀賢退伍後的大作《雖然是精神病但沒關係》再度備受好評。這對剛退伍後的他而言可說開創出全新的局面。畢竟韓國男藝人當兵後面臨的人氣考驗可比台灣還來的殘酷。但金秀賢不但度過了考驗，更以如同美度表一樣開創出全新的一局。
關於這次的代言，金秀賢表示：「對我而言，MIDO美度表是一個充滿活力的瑞士製錶品牌，多種系列選擇提供優雅或運動風格設計。最令我印象深刻的是所有腕錶設計靈感皆來自建築。這是最獨一無二的！ 」且對於全新Ocean Star海洋之星200米陶瓷圈腕錶的第一印象，金秀賢說:「對我來說這是一只結合運動感及優雅的經典腕錶，迷人的湖水綠色外型，以及全新的陶瓷錶圈，還有高達80小時動力儲存功能與防水200米的強悍性能，讓我在任何時刻都能夠舒適佩戴，以休閒風格的搭配最能夠完美展現其魅力。」
如果今年你也想要為自己開創出一個全新的局面，那麼為什麼不為自己選擇一個總是能開創新局，並且從歷史中脫胎換骨的腕錶品牌呢？
MIDO was founded on the day that the truce had announced in the WW1. For this Swiss watch brand, it's the day that the world started a new era, which further explained that 2021 would also create a new world for itself again.
The new Ocean Star 200C
This year MIDO launched a new Ocean Star 200C with the lake-green dial. Alongside with this new watch, the whole Ocean Star collection also lunched the unique style. In order to re-exhibit Mido's ongoing pursuit of superior technology, high-tech materials and exquisite dial design aesthetics.
MIDO's new Ocean Star 200C watch has launched a new green dial design, and other colour products in the same collection bring a strong visual impact and a sense of movement with wave patterns. The second hand is embellished with an Apple-shaped design, and at 12 o'clock is changed to an inverted triangle design. The bezel is made of wear-resistant and scratch-resistant high-tech ceramic material and through the double-sided anti-glare treatment sapphire crystal mirror.
Kim Soo Hyun, The new face in Asia
In addition to launching the new Ocean Star 200C, Mido also announced that Kim Soo Hyun is the new face in Asia region. Kim Soo-Hyun's new tv series 'It's Okay to not be Okay ' is his well-known show after finishing his military service. Base on this situation, we can say it's the new era for this Korean actor. After all, the popularity test faced by male Korean artists after serving in the military is crueller than Taiwan. But Kim Soo-Hyun not only passed the test but also created a brand new era, just like Mido.
Regarding this endorsement, Kim Soo-Hyun said: "For me, MIDO is a vibrant Swiss watch brand, with a variety of series options offering elegant or sporty design. What impressed me most was all the watch design inspirations. It all comes from architecture. This is the most unique!" And for the first impression of the new Ocean Star 200C watch, He said: "For me, this is a classic wrist that combines sportiness and elegance. The watch, the charming lake-green dial, the brand-new ceramic bezel and the power reserve function of up to 80 hours and the powerful performance of 200 meters waterproof make me comfortable wearing any time."
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