top of page
Dylan Tang

妖精的魔法 為什麼看運動比賽要喝啤酒?Hobgoblin's Magic! Why is drinking beer so good when watching football?

歐洲國家盃進入最後決賽,不管你支持的是義大利還是英格蘭,觀看比賽時如果若少了些儀式感,那麼支持的球隊奪冠應該也沒辦法達到滿分的喜悅吧?



許多人在看運動賽事時總會喝個幾杯,原因為何?沒人可以給的肯定的答案。不過根據美國市調公司 The Harris Poll 的調查,看足球比賽有將近84%的人攝取酒精飲品,是所有運動比賽中占最高的名次。市調結果:


84%的人看足球時會攝取酒精飲品

78%的人看棒球時會攝取酒精飲品

62%的人看曲棍球時會攝取酒精飲品

66%的人看賽車時會攝取酒精飲品

62%的人看賽馬時會攝取酒精飲品

60%的人看籃球時會攝取酒精飲品

56%的人看拳擊時會攝取酒精飲品



但要怎麼喝才對?總不能都喝烈酒或者調酒來讓自己那麼快進入狀況吧?因此,低酒精濃度的啤酒,應該算是最好的選擇。但喝不喝還是看個人,只是The Harris Poll 的市調來看,喝啤酒的人還是佔了多數,尤其有75%的人在看足球時會喝啤酒!市調結果:


75%的人看足球時會選擇啤酒

70%的人看棒球時會選擇啤酒

51%的人看曲棍球時會選擇啤酒

55%的人看賽車時會選擇啤酒

48%的人看籃球時會選擇啤酒

39%的人看拳擊時會選擇啤酒

34%的人看沙灘排球時會選擇啤酒

17%的人看高爾夫時會選擇啤酒



小妖精啤酒

因此怎麼挑一杯好啤酒,或許才是看比賽前最重要的準備。來自英國的精釀啤酒 Hobgoblin 除了,採用大麥和小麥麥芽並混和多種啤酒花,不僅層次分明更充滿英格蘭的年輕氣息,是一款看比賽時不可或缺的好夥伴。以下三種小妖精啤酒和妖精王啤酒不僅層次分明更輕鬆入口,或許這個夏天,是最適合陪你觀看運動賽事的好夥伴。


Hobgoblin Gold 小妖精英式金啤酒

ABV:4.5% / 2017 WBA 金牌

撲鼻而來的柑橘香氣、入口後的麥芽香,尾韻卻沒有太多苦味,柑橘和麥芽香氣持續迴盪在喉間

十分適飲。



Hobgoblin IPA 小妖精英式IPA

ABV:5.0% / 2018 WBA 最佳IPA

入口豐富的熱帶水果氣息,隨後而來的細緻苦感混著微微的柑橘香氣,口感多層次而不過於苦澀。



Hobgoblin Ruby 小妖精英式Ruby啤酒

ABV:5.2%

有著巧克力、太妃糖的麥芽香氣,入口淡淡的焦苦味、香甜果香緊接而來,飽滿的酒體,充滿玩味。



King Goblin Imperial Ruby 妖精王帝國英式Ruby

ABV:6.6% / 2020英國最佳黑啤

太妃糖密和果乾的香氣,前段感到些許辛辣、中段接手的是高品質烘焙麥芽香,收尾在焦糖和咖啡的氣息。口感多層次而飽滿,於舌的前中後段都能有不同感受是能細細品嘗的啤酒。


 

The Euro2020 final is going to kick off soon. Whether you support Italy or England, you can't only drink water while watching it, can you?


Many people always drink a few glasses when they are watching sports matches. Why? No one can give you an affirmative answer. However, according to a survey conducted by The Harris Poll, a US market research company, nearly 84% of people who watch football games consume alcohol, which is the highest ranking in all sports games.


Football (84%), baseball (78%), hockey (62%), car racing (66%), horse racing (62%), basketball (60%), and boxing (56%) will drink alcohol when watching sports matches.



No matter what kind of alcohol you are drinking, you can't always drink strong alcohol, such as whisky, to get yourself into the situation so quickly, right? Therefore, beer should be considered the best choice. According to The Harris Poll, beer drinkers still account for most, especially 75% of people who drink beer while watching football!

Football (75%), baseball (70%), car racing (55%), and hockey (51%). Beer also tops the list, though to a lesser extent, for basketball (48%), boxing (39%), beach volleyball (25%), and golf (17%) will drink beer when watching sports matches.


Hobgoblins

How to choose a good beer is perhaps the most critical preparation before watching the game. Hobgoblin, a craft beer from the United Kingdom, uses barley and wheat malt and blends various hops. It is your indispensable partner when watching the game, especially the final of Euro2020. Besides, perhaps this summer, the following Hobgoblins are the best partners to accompany you to watch sports events.

Hobgoblin Gold

ABV:4.5% / 2017 WBA Gold

Hobgoblin Gold is the latest beer carrying the little fella’s moniker, and while Gold might be lighter in colour, it’s definitely no lightweight. A combination of hop varieties & an infusion of wheat and malted barley has resulted in the perfect golden beer – with a huge hop punch


Hobgoblin IPA

ABV:5.0% / 2018 WBA The Best IPA

Heftily hopped & aroma packed, Hobgoblin IPA stays true to its ancestral traditions. Brewed with Fuggles, Golding & Styrian hops and then amped up by the addition of some mighty American hops. This collision of Old and New World hops provide an explosion of tropical aroma and a juicy bitterness. Born out of character.


Hobgoblin Ruby

ABV:5.2%

Traditionally craft brewed with Chocolate & Crystal malts and a blend of Styrian, Goldings & Fuggles hops to produce a full-bodied, Ruby beer that delivers a delicious chocolate toffee malt flavour, balanced with a rounded moderate bitterness and an overall fruity, mischievous character.


King Goblin Imperial Ruby

ABV:6.6%

A full, rich, sublimely fruity & satisfying indulgent beer; a beer for the connoisseur of the finer things.



Comments


bottom of page