自由的思考、叛逆的人、不守常規的。
對於傳統禮教以及規距沒有遵守的義務。
這一次 Prada 秋冬2017的廣告，就像是延續了Prada 在秋冬大秀上表現出 '人性、現實以及樸素' 一樣，將所有世人對於時尚的框架打破。
這一次Prada 找來了攝影師 Willy Vanderperre 合作，將照片以自然並且即時的狀態下清楚的捕捉下來；這個廣告攝影也突破以往在時裝秀後拍攝，這一系列的照片都是在之前就已經拍攝完成的。
這些照片展現出親密感，就像模特兒與觀看者之間產生了一種情愫，每一個人都擁有著自己的個性，而這個個性也展現在他所穿的衣服身上。乾淨的布幕、重要的主題，或者視覺上的感受，這三種組合產生出來的衝擊，都讓服裝以及觀看著產生一個強力的視覺饗宴。
簡單，在這裡是激進；正常，在這裡是不守常規。
Where to Buy & More Information
Website: http://www.prada.com/
Freethinking, renegade, maverick. Unbeholden to traditional rules or boundaries. Nonconformists.
Part of 365, the Nonconformists campaign encapsulates the themes and narrative of the Men’s and Women’s Fall/Winter 2017 show: Humanity, reality and simplicity.
Photographed by Willy Vanderperre, the images are spontaneous and immediate, arresting in their clarity and directness. They are a moment captured in time - created, against tradition, before the collections unveiling rather than afterwards, and hence charged with a sense of the radical, the undiscovered.
These shots present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes. Cleansed of backdrop or overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs.
Simplicity, here, is radical. Normal is Nonconformists.
Prada Autumn/ Winter 2017 Men's & Women's Show
Photography Courtesy of Prada
Words: Prada (English), Mandarin (Dylan Tang)