Eudon CHOI；韓國設計師同名品牌，在首爾受過嚴密謹慎的男裝訓練後，前往英國皇家藝術學院深造女裝設計碩士。
Eudon 的裁縫技巧讓他的女裝系列有著男性的剪裁，而他的學習背景更讓他的男裝與女裝有著完整的世界觀；CHOI的靈感來自於他對歷史圖片以及古著元素的著迷，而他也特別喜歡不同男裝上的細節表現。因此EUDON CHOI 的女裝有著他對男裝細節觀察後產生的精緻、更有古典班的美學呈現。
二零一一年的九月，Eudon受邀 安娜溫圖在米蘭時裝週發表他的二零一二年春夏系列作品，而這也成就他在時尚界成功的基石；後續陸續受 三星時尚設計獎、萊卡整合造型獎，以及ＷＧＳＮ紐約時尚獎。
在倫敦時裝周 二零一七春夏發表之際，一起來回顧EUDON CHOI 上個系列 ‘SUNWISE TURN' 。
Born in Korea, EUDON CHOI initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art's MA in womenswear.
Eudon's experience in menswear and womenswear enables him to merge the best of both worlds, using sartorial techniques and masculine cuts to shape the female form. His inspiration comes from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. He extracts the essence and aesthetic beauty he uncovers and reworks it. As a result the EUDON CHOI look is understated yet modern and meticulously constructed.
In September 2011 Eudon was invited by Anna Wintour and Franca Sozzani to present his S/S 2012 collection at Milan Fashion Week in honour of THE VOGUE FASHION FUND and his success has continued, having been awarded with the Samsung Fashion and Design Fund and the LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards in New York.
Before London Fashion Week SS17, Let's review his AW16 collection 'SUNWISE TURN'.
Official Website: http://www.eudonchoi.com/
Facebook: EUDON CHOI
INSTAGRAM: @eudonchoi
Twitter: @eudonchoi
